Sun Xun's recommendation provokes hot sales, Jingdong booked "Skinny Pregnancy" and "Eat Naturally Thin"
At the beginning of March, the famous actor Sun Yan shared a book of more than 100 words on Weibo with netizens on how to connect health and body during pregnancy, and he held two books, "Skinny Pregnancy" and "Eat Naturally Thin", which inspired two Book tide of sale. In less than 5 days, this Weibo had 30,000 comments and retweeted 110,000 times. Jingdong Book sales data show that in less than half a day after Sun Wei Weibo was issued, the sales of these two books were equivalent to the total sales of the previous three or four years.
The original text of Sun Yan said: "If you are pregnant, I think you will definitely need it. I have two partners who are pregnant and have a restless spit and I vomit. I have recommended these two books to them, and they do the same. It is gratifying that in less than three days, the symptoms of discomfort have disappeared. Food can be divided into cold and heat attributes, and sometimes we have a proper taboo, body, expression city has changed a lot. "
Some related persons from Jingdong Books introduced that the two books "Slim Pregnant" and "Eat Naturally Thin" were published in 2012 and 2013. They have been sold for three or four years. After the release of Sun Wei's Weibo, the sales of these two books have surged, and in the past half a day, the daily sales of ordinary three or four years have been sold, and they are fast selling. Both books are currently being printed urgently, and they will be available continuously in the middle and late of this month.
In recent years, due to the increasing prosperity of collections, people have become more and more convenient and fast in obtaining the book information, and the requirements they need have become more precise and detailed. As a leading self-operated e-commerce platform in China, JD Books cares about public reading habits and provides more good books according to readers' needs. It is reported that the re-sale of "Skinny Pregnancy" and "Eat Naturally Thin" will be booked by Jingdong Mall. At the same time, because Jingdong Mall has the disadvantage of express delivery, readers will be able to get the books one step ahead of the others.
In reality, this environment of star recommendation books "stimulates" readers to buy books is not the first time. At the end of 2013, Gao Yuanyuan raised the foreign novel "Kite Escape" in the variety show "Happy Base Camp", pushing this work to the peak of sales. Century Wenjing Culture, which publishes the book, said that the speed of printing presses cannot keep up with the speed of sales. The book immediately became the first place in Jingdong's best-seller list. After Qing was visiting the show at the end of the year, her sales of "Qing: Life is not afraid to start again" in Jingdong also increased by a dozen times.
It is not difficult to find out from the celebrity recommendation of Sun Ye and other celebrities that the celebrity effect is of great benefit to good books. Not only can readers read more good books, but more importantly, the readers are becoming more precise and segmented. In this regard, some people in Jingdong Books suggested that celebrities, especially celebrities, are more likely to drain the tide than ordinary people, and their every move can attract fans, especially the young people.
Nowadays, the country is vigorously promoting all-accessible reading. Many institutions including Jingdong Mall are also looking for various opportunities and channels. I hope to stimulate the in-depth development of all-accessible reading. Therefore, I call for more stars to manipulate my popularity and intervene. In the ranks of book promotion, all the way to contribute to high-quality reading and excellent book promotion.
Hot words: Parenting books recommended by Sun Yan