How to promote the Shengsheng franchise?
Understand where the source of the visitors comes from, the proportion of office workers who take local residences and be close to them must be countless. If it is based on local dwellings, all propaganda methods are naturally very different from those of the upper class. This must be made clear in the budget of the propaganda
1. Determine the source of the customer in the store, as long as you understand the source of the customer in the store, you can formulate the marketing plan for the right medicine. It can be determined according to the following ratio: A Percentage of the total number of tourists in each spring and autumn segment. B income percentage. C This business district takes the percentage of visitors from other business districts. D member takes the percentage of non-members. E Percentage of secondary occupations. 2. Understand where the source of visitors comes from secondarily-the proportion of office workers who take local residences and be close to them must be countless. If the local community is easy to follow, all publicity methods will naturally be very different from the publicity of the above class. This must be understood when making a publicity budget. 3. Determine the subject matter of the promotion-a clear subject matter may make consumers understand at a glance what they are doing and what to express. Therefore, the subject must be conceived as simple and creative, and the purpose of the imagination should be what consumers want or avoid. 4. Promotional content can be considered from two aspects: the service aspect A is better to do business with a cycle. Such as: facial care and weight loss. B can also be considered to be effective, such as eyelashes, hand care and so on. The well-known services in the C business circle can also be used as promotional content to increase market ownership.
In terms of products, the income of beauty salons is firstly craftsmanship and secondly, the sales of products. When doing promotions, you may consider the following special products: tide products, seasonal products, special function products, and best-selling products. 5. Assumption of promotional program deduction-when doing promotions, deduction is one of the common methods used by operators, but when conceiving a deduction, it is necessary to pay attention to the following prerequisites: A Don't make consumers feel that they have previously lost too much money . B combines as many products as possible. C members should be different from non-members, so that members feel different privileges, non-members want to become members. D try to avoid product discounts. Due to the high profit return rate of the product, a discount on the product will undoubtedly reduce profits indirectly. 6. During the promotion, the in-store and out-of-store publicity and attention items can be decorated with stripe cloth flags on the front of store A. It is better to be eye-catching. B. Attract consumers with gifts. A outside the store is posting a confession message. B is postering and distributing at the crowded place. The address and personnel sent should be clear. 7. Internal staff should pay attention to the matters before the promotion. Employee A must memorize the date, content, and title of the promotion. B enrich the understanding of the characteristics, price, and ingredients of promotional products. C. For the issues that customers can relate to during the promotion period, employees must be of the same caliber and be mindful of them. D. The competition planning in the store is reasonable, and the division of labor is clear. The complete promotion plan is introduced in detail. (1) The topic of the promotion: It should be obvious, eye-catching and powerful. (2) Promotion date: The date of the program is as far as possible. (3) Publicity date: The in-store publicity date and the out-of-store publicity date should be determined. Generally, the in-store personnel should do the publicity work one month before the promotion. (4) Small-scale workers: The promotion programs held in the store can be divided into several groups in order to implement the content, such as the planning team, the art team, and the product team. (5) Promotion content: The following 3 methods may be referred to. A Take the consumption amount as the sink point: Calculate the average single-person consumption in the store, and then increase the consumption amount based on the average price; how to increase the consumption amount and let the customers pay a little more, you can get something more than the general; the basic consumption formation: consumption A few dollars to send services or products.
B is based on consumer content: for example, skin care to send supporting products or services, slimming to send supporting products or services. C inclusion: product plus service as an add-on. (6) Products or prerequisites provided by the manufacturers-The manufacturers can be required to provide some products as gifts or provide free education and training to attract consumers. (7) Analysis of Promotional Benefits-The question of whether it can be shared by other industries and shared by surrounding community programs must be considered during the promotion. (8) Promotion idea-The idea must be wonderful, to avoid consumers losing it. This is a common point. Secondly, it should be obvious from the question that the entire system of Yantou storefront should also be under consideration. The following points may be consulted: A try to use wonderful make-up and hairstyle pictures as the guide, and the text should be refined as the criterion; B can be manipulated as the basis for redeeming gifts; C considers multiple uses, such as using a calendar. (9) Issuance and placement-The issuance time, address, and personnel shall all be placed in the same place, and a more reliable plan shall be worked out. (10) The same reply-during the promotion period, the disagreement personnel such as assistants and visionaries should have a comprehensive set of comprehensive and complete reply content to respond to customers, achieve the same caliber, the purpose of the target is clear, and avoid errors in speech. . Previous: How to attract talents from a franchise store? Next: How much does it cost to join a franchise store? The cost of opening a franchise store is based on "How does a franchise store promote?"
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2019-09-08 23:49:29 How can the Shengsheng franchise store be promoted? Understand where the source of visitors comes from, and the proportion of office workers who take local residences and are close to the source must be countless. If the local community is easy to approach, all publicity methods will naturally be very different from the publicity of the above class. This must be made clear when making a publicity budget ...
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